COMM 150, 207, 337, etc.: Where the jobs are

Cross-posted to my mass comm. blogs. -- pe

In Communications 207 (editing for publication) this afternoon, we got off on a tangent about lobbying ... mostly because of a front-page picture in today's State Journal-Register showing people leaning on the third-floor rail of the state Capitol rotunda where lobbyists often gather.

Most comments from COMM 207 students were neutral and process-oriented. "I don't really know much about lobbying." Or a general sense lobbyists influence the government to take action on things. But some reflected a negative attitude often heard about lobbying, one that's characterized by the American League of Lobbyists as a "caricature" of "portly, cigar-smoking men who wine and dine lawmakers while slipping money into their pockets."

Even more than most stereotypes, the caricature is unfair. In fact, adds the ALL:

Simply put, lobbying is advocacy of a point of view, either by groups or individuals. A special interest is nothing more than an identified group expressing a point of view — be it colleges and universities, churches, charities, public interest or environmental groups, senior citizens organizations, even state, local or foreign governments. While most people think of lobbyists only as paid professionals, there are also many independent, volunteer lobbyists — all of whom are protected by the same First Amendment.

Lobbying involves much more than persuading legislators. Its principal elements include researching and analyzing legislation or regulatory proposals; monitoring and reporting on developments; attending congressional or regulatory hearings; working with coalitions interested in the same issues; and then educating not only government officials but also employees and corporate officers as to the implications of various changes. What most lay people regard as lobbying — the actual communication with government officials — represents the smallest portion of a lobbyist's time; a far greater proportion is devoted to the other aspects of preparation, information and communication.

What's more, the Lobbyists' league has a code of ethics. Linked at the top of the ribbon at the left of its webpage, no less.

The main thing to know about lobbying, especially for those of us who have or plan careers in Springfield, is the associations that lobby the Illinois Legislature are one of the important employers of communications professionals in town.