Sunday, September 10, 2006

Cultural studies: 'text' and other keywords

A link to cultural studies professor T.V. Reed’s pop culture website at Washington State University in Pullman, Wash. It includes, among other things, a link to his American Studies/English 471 course syllabus with a PowerPoint presentation in the first week defining keywords.

Among them: Text: "Any unit of meaning isolated for the purposes of cultural analysis."

Examples include "a single image in one commercial" ranging up to "a whole day of television programs."

Says Reed, "Texts can include words, images, sounds, even touch, in various combinations."

Other definitions include: Myth, ideology, encoding/decoding, subculture, hegemony, gender, race. Looks useful

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